For UK pharmacies & online clinics Websites · custom software · compliant growth Free 30-minute review Book →
For UK pharmacies & online clinics

Launch and grow your online pharmacy.

Websites, custom pharmacy software and compliant growth, from the Head of Ecommerce behind an eight-figure UK online pharmacy. One person accountable for the whole thing, backed by my development team.

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Leicester, UKRegulated healthcare experienceWebsites + software + growth
Available for new clients
Pharmacy results
+67%revenue in 12 months
£180Kad spend managed
2.2×eBay revenue
2online pharmacies led
Online pharmacyInsider
+67%Pharmacy revenue in a year
2Online pharmacies led
3In-house teams built
20Person team led
Online pharmacy & health

Everything a pharmacy needs to go online.

Whether you're a high-street pharmacy adding online services or an online clinic ready to scale, I can build it, launch it and grow it. One person accountable, backed by my development team.

High-street pharmacies

Add online consultations and home delivery alongside your NHS and counter services.

New online clinics

Launch a compliant clinic with the right website, prescribing workflow and first patients.

Growing online pharmacies

Scale revenue with better ads, SEO, conversion and repeat orders.

Supplement & wellness brands

Grow D2C, Amazon and subscription sales for supplements and OTC health products.

Treatment areas I can launch and grow for you

Weight lossHair lossSexual healthHRTTRTAsthmaAcne & skinTravel healthJet lagWomen's healthMen's healthDigestive healthHealth monitoring & blood testsPain reliefOTC medicinesSupplements & vitamins
Pharmacy service menu

Pick what you need. I'll handle the rest.

Click any service to add it to your enquiry. Choose one, or combine them into a full launch. Every column links to the detail of what's included.

Launch

Your online clinic

Get live with a compliant website that turns visitors into consultations.

What's included →
Build

Custom pharmacy software

Software built around how your pharmacy works, with my development team.

What's included →
Grow

More patients & repeat orders

Compliant growth across every channel, measured on profit.

What's included →
Run

Your ecommerce function

Senior leadership and day-to-day running, without a full-time hire.

What's included →
How a pharmacy goes online

From counter to clinic.

The five stages I take a pharmacy through. Join at any stage: some clients need the whole journey, others just need growth.

Step 1

Compliance & setup

Prescriber model, GPhC requirements, payments, ID checks and policies mapped before anything is built.

Step 2

Clinic website

Treatment pages, consultation questionnaires and checkout built and tested on every device.

Step 3

Prescribing & dispatch

Prescriber approval, PMR, labels and tracked delivery working end to end.

Step 4

Certified ads & SEO

Ad accounts certified, compliant campaigns live and treatment pages ranking.

Step 5

Refills & retention

CRM, subscriptions and reorder journeys that keep patients coming back.

Compliance

Built for regulated healthcare.

Most agencies learn pharmacy rules on your budget. I work within them every day, so your website, software and ads are set up to pass scrutiny from the start.

GPhC distance selling

Websites and workflows built around GPhC guidance for pharmacies providing services online.

Advertising medicines

Prescription-only medicines can't be advertised to the public. I run condition-led campaigns that stay within MHRA and ASA rules.

Ad platform certification

Google online pharmacy certification and LegitScript certification for Meta, set up before campaigns go live.

Safe prescribing flows

Questionnaires, ID checks, prescriber review and order limits designed in from the start.

Health data & UK GDPR

Consent, special category health data and secure staff access handled properly.

Patient trust signals

Pharmacist details, GPhC registration and patient information shown where regulators and patients expect them.

YourMedicals customersyourmedicals.co.uk
Online pharmacy

YourMedicals

+67% revenue in 12 months and an ecommerce function built from zero

Head of Ecommerce · 2025 – present
Switch Pharmacy weight loss campaignswitchpharmacy.co.uk
Online pharmacy

Switch Pharmacy

New Shopify build, Awin affiliate launch and brand partnerships

Ecommerce & growth lead · 2026
Results

Two pharmacies. Real results.

The online pharmacies where I lead and grow ecommerce. Ask for detailed case studies on a call.

yourmedicals.co.uk
+67%
Revenue growth in 12 months

YourMedicals

UK online pharmacy · Jul 2025 – present
  • Joined an eight-month-old D2C business and built the whole ecommerce function in under 18 months, growing it into an eight-figure online pharmacy.
  • Set up in-house IT, customer service and paid media teams, now 20 people, and brought in an agency to run affiliates.
  • Cut ad waste by 47% to fix efficiency, then scaled to £180K in managed ad spend on a profitable footing.
  • Grew eBay revenue 2.2× and lifted Amazon sales by 10–15%.
  • Moved CRM from Klaviyo to Brevo: email, SMS, WhatsApp, push, loyalty and wallet passes on one platform.
ShopifyBrevoAwinMeta + GoogleAmazon
switchpharmacy.co.uk
New build
Shopify store, affiliates and partnerships

Switch Pharmacy

UK online pharmacy · 2026
  • Led the new Shopify Advanced build, including a custom pharmacy portal.
  • Set up the Awin affiliate programme and recruited voucher and cashback publishers.
  • Launched a TopCashback promotion on weight loss treatments through Awin.
  • Ran outreach to UK supplement and home blood test brands to extend the range.
Shopify AdvancedAwinTopCashbackPartnerships
Work with me

Three ways to work together.

Start small with an audit, bring me in for a fixed project such as a clinic launch, or have me lead your ecommerce on an ongoing basis.

One-off

Growth audit

A deep review of your website, consultation funnel, CRM, ad accounts and channels, turned into a clear plan.

Best for pharmacies and brands that know they could grow faster but aren't sure where to start.
  • Conversion, CRM, paid media and channel review
  • Prioritised 90-day growth plan
  • Walkthrough call with you and your team
Ask about an audit
Fixed scope

Project

One clear outcome, delivered end to end with a set scope and timeline.

Best for a specific job such as launching an online clinic, building pharmacy software or a migration.
  • Online clinic launch, from website to first patients
  • Custom pharmacy software or patient app
  • Shopify build, replatform or CRM migration
  • Marketplace or affiliate launch
Discuss a project
Ongoing

Fractional Head of Ecommerce

I lead your ecommerce a set number of days each month, working with your team and agencies.

Best for growing pharmacies and brands that need senior leadership before they're ready for a full-time hire.
  • Owns strategy, targets and the trading plan
  • Manages website, team and agencies
  • Monthly reporting to founders or the board
Book an intro call
Free growth review

Thirty minutes. No pitch deck.

Send me your website, or tell me about the pharmacy you want to take online. I'll look at it before we speak, then tell you the three changes I'd make first.

  • 01Conversion leaks in your consultation, product and checkout pages
  • 02Missing or underperforming CRM flows
  • 03Ad spend efficiency and channel mix
  • 04Compliance gaps that could stop your ads or growth
Services in detail

What's included, service by service.

For each service: what I'll set up for you, how I run it, and the results I've delivered doing it.

Online clinic launch

I take a pharmacy from "we want to sell online" to a live clinic taking consultations, with every step set up the way regulators, prescribers and ad platforms expect.

ShopifyCustom buildsQuestionnairesID checksSubscriptions
2 pharmaciesOnline clinics built and run

Website & treatments

  • Clinic website on Shopify or fully custom
  • Treatment pages for each condition, written to convert and comply
  • Condition hubs and health content that build trust and SEO
  • Fast, mobile-first design patients trust

Consultation journey

  • Medical questionnaires with safety rules and red flags
  • ID and age verification where treatments need it
  • Treatment selection after the assessment, not before
  • Clear handover to the prescriber

Checkout & repeat orders

  • Payments, discounts and order limits
  • Subscriptions and refills for ongoing treatments
  • Discreet, tracked delivery options

Compliance & trust

  • GPhC registration, pharmacist and prescriber details displayed
  • Privacy, terms, complaints and patient information pages
  • Cookie consent and UK GDPR for health data

Custom pharmacy software

Off-the-shelf tools rarely fit how a pharmacy actually works. I scope and deliver custom software with my development team, drawing on my own background as a software engineer.

ReactNode.jsPHPAWSAI voiceAPIs
EngineerBefore ecommerce leadership

Prescribing & PMR

  • Prescriber approval portal to review, approve or reject consultations
  • PMR integration, or a custom patient medication record
  • Audit trails for every clinical decision
  • Prescription, label and dispatch workflows

Patient app

  • Your own branded app for orders and repeat treatments
  • NHS services such as repeat prescriptions and Pharmacy First, scoped with you
  • Reminders, order tracking and secure messaging

Customer service

  • AI voice agent that answers calls and handles common questions
  • Helpdesk and ticketing tied to patient orders
  • WhatsApp, email and chat in one inbox

Operations

  • Order, dispatch and courier tracking tools
  • Stock and reorder alerts
  • Dashboards for pharmacists, managers and owners

Website management

I manage the website day to day at YourMedicals and Switch Pharmacy. I keep your store accurate, fast and selling, and manage the developers, apps and releases behind it.

Shopify PlusShopify AdvancedMagentoGA4Search Console
2 pharmaciesWebsites managed day to day

Day-to-day running

  • Product and collection setup, with accurate prices, stock and content
  • Promotions and offers set up and tested before launch
  • Homepage and banner merchandising tied to the trading plan
  • Landing pages for campaigns, launches and seasonal events

Releases & developers

  • A clear website roadmap and prioritised backlog
  • Briefing and managing developers and agencies
  • Testing every release on mobile and desktop before go-live
  • Fast triage and fixes when something breaks

Performance & health

  • Site speed and Core Web Vitals monitoring
  • Checkout, payment and tracking checks
  • App audits to cut cost and bloat
  • Theme updates without breaking customisations

Compliance & control

  • Cookie consent and UK GDPR setup
  • Accessibility checks on key journeys
  • Regulated content and checkout flows for pharmacy sites
  • Staff and agency access managed securely

Paid media strategy

I set the strategy and direct agencies and media buyers on Google, Meta, Microsoft and TikTok, focused on profitable growth. For pharmacies, that includes getting ad accounts certified and running campaigns that stay within medicines advertising rules.

MetaGoogle SearchShoppingPerformance MaxMicrosoft AdsTikTok
£15–20KPeak daily spend directed

Strategy

  • Budget allocation by blended MER and CAC, not platform ROAS alone
  • Separate targets for new and returning customers
  • Channel mix planning across Google, Meta, Microsoft and TikTok
  • Compliant, condition-led campaigns for pharmacy and health brands
  • Seasonal scaling plans tied to the trading calendar

Creative & landing pages

  • Structured creative testing: hooks, formats and offers
  • Briefs that turn winning angles into new creative quickly
  • Dedicated landing pages matched to each campaign
  • Product feed optimisation for Shopping and Performance Max

Certification & agencies

  • Google online pharmacy certification and LegitScript for Meta
  • Clear KPIs, weekly reviews and accountability
  • Independent checks on agency-reported results
  • Briefing agencies on PPC, affiliates and email

Efficiency

  • Cut YourMedicals ad spend by 47% to remove waste
  • Then scaled to £180K in managed ad spend on a profitable footing
  • Used CRM to lift repeat revenue so acquisition cost goes further

SEO & content

I own SEO as part of the ecommerce function, combining technical fixes with content that matches how customers actually search.

Technical SEOSchemaContentSearch Console
OwnedAlongside paid and CRM

Technical

  • Crawl audits, redirects and duplicate content fixes
  • Site structure and internal linking
  • Product and review schema markup

Commercial pages

  • Collection and category pages built around search demand
  • Product page copy that ranks and converts

Content

  • Content plans built from keyword and customer research
  • Compliant health content for regulated pharmacy sites

Migration safety

  • Redirect mapping to protect rankings during replatforms
  • Post-launch monitoring in Search Console

CRO & personalisation

Three and a half years implementing and running VWO and Cooee. I run a structured testing programme, not one-off tweaks, so every change to the site is backed by data.

VWOCooeeGA4HeatmapsSession recordings
3.5 yearsContinuous testing programme

Research

  • GA4 funnel and drop-off analysis by device and traffic source
  • Heatmaps, scroll maps and session recordings
  • On-site surveys and exit polls
  • Customer service tickets and reviews mined for objections

Testing

  • Hypothesis backlog prioritised by impact, confidence and effort
  • A/B, split-URL and multivariate tests
  • Sample size and significance checks before calling a winner
  • A test log so learnings compound rather than get lost

Where I test

  • Homepage hierarchy and navigation
  • Collection filters, sorting and merchandising
  • Product page layout, imagery, social proof and delivery messaging
  • Bundles, cart upsells and free-delivery thresholds
  • Checkout friction and mobile UX

Personalisation

  • Content by segment: new versus returning visitors
  • Messaging matched to traffic source and campaign
  • Product recommendations from browsing and purchase history
  • Onsite offers coordinated with CRM journeys

CRM, email & retention

Ten years implementing and running Ometria, Klaviyo and Brevo. I build the full lifecycle: automation, segmentation and campaigns that turn first orders into repeat customers.

KlaviyoOmetriaBrevoSMSWhatsAppPush
3 platformsImplemented end to end

Automation flows

  • Welcome series with split-tested first-order incentives
  • Browse, cart and checkout abandonment with dynamic product blocks
  • Post-purchase education, review requests and cross-sell
  • Replenishment reminders timed to each product's usage cycle
  • Win-back and lapsed customer journeys
  • VIP, loyalty and sunset flows to protect list health

Segmentation

  • RFM (recency, frequency, monetary value) tiers
  • Lifecycle stage: new, active, at risk, lapsed
  • Product and category affinity for relevant offers
  • Predicted lifetime value and churn risk
  • Acquisition source and first-product cohorts
  • Engagement-based sending to protect deliverability

Campaigns

  • Monthly campaign calendar tied to the trading plan
  • Subject line, content and send-time A/B testing
  • Launches, seasonal drops and promotional events
  • Multi-channel sends across email, SMS, WhatsApp and push
  • Loyalty programmes and Apple and Google Wallet passes

Deliverability & migration

  • SPF, DKIM and DMARC setup, plus domain warm-up
  • List hygiene, consent capture and UK GDPR / PECR compliance
  • Revenue attribution and CRM reporting
  • Platform migrations without losing flows, data or revenue, including Klaviyo to Brevo

Affiliates & partnerships

I set up affiliate programmes and direct the agencies that run them day to day, so new customers come in at a controlled cost. I also build brand partnerships that add range and reach.

AwinContentCashbackVoucherBrand partners
Agency-ledProgrammes set up and directed

Programme setup

  • Awin programme setup, tracking and validation
  • Commission structures that pay more for new customers
  • Terms, brand guidelines and creative packs for publishers

Publisher growth

  • Recruiting content, review, cashback and voucher publishers
  • Exclusive offers and placement negotiations
  • Regular publisher reviews to cut low-value traffic

Partnerships

  • Outreach to complementary brands for collaborations
  • Range extension by stocking partner products

Control

  • Deduplication against paid media and CRM
  • Order validation and fraud checks

Marketplaces

I sell OTC medicines, supplements and health products on Amazon and eBay without undercutting your own site. I treat each channel as its own P&L, with its own pricing, stock and content.

AmazoneBayAmazon AdsFBA
2.2×eBay revenue at YourMedicals

Launch

  • Channel selection, onboarding and account setup
  • Product feed mapping and listing creation at scale
  • Stock and order sync with Shopify and the WMS

Amazon

  • Listing optimisation and A+ content
  • Amazon Ads strategy and oversight
  • FBA and seller-fulfilled planning
  • Account health and returns management
  • Grew one Amazon channel from £400K to £3.5M

Trading

  • Channel-specific pricing and promotions
  • Stock allocation to protect D2C margin
  • Weekly channel performance reviews

Team

  • Hired an Amazon specialist and an in-house trade manager
  • Grew eBay revenue 2.2× at YourMedicals
  • Lifted Amazon sales 10–15% at YourMedicals

Team & agency leadership

I build teams and the processes behind them. I lead 20 people across ecommerce, IT, paid media, SEO and customer service at YourMedicals, reporting to the CEO.

HiringStructureAgenciesReporting
20 peopleTeams built and led

Building teams

  • Org design for a growing ecommerce function
  • Hiring specialists where in-house beats agency
  • Onboarding and clear ownership for every channel

Ways of working

  • Weekly targets and daily stand-ups
  • Shared dashboards so everyone sees the same numbers

Agencies

  • Selecting and briefing PPC, affiliate and email agencies
  • KPIs, reviews and honest performance checks

Leadership

  • Reporting to the CEO and brand owners
  • Turning commercial goals into channel plans
Get in touch

Tell me what you need.

Tick the services you're interested in, or just tell me where your business is today. I'll come back with an honest view of what it will take.

Emailshibi.arora@gmail.com
Based inLeicester, United Kingdom
Working withUK pharmacies, clinics and D2C brands
Services I'm interested in (none yet)
Pharmacy: launch your clinic
Pharmacy: custom software
Pharmacy: growth
Pharmacy: running your ecommerce

I'll reply to the email you give here.

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